10 July, 2012

Bella Magazine Joins the Dating Market to Help Readers Find Love Online

Windsor, UK, 10 July 2012 – WhiteLabelDating.com, the award-winning B2B platform that powers branded dating websites for the media, today announces the launch of Bella Dating, a service for H Bauer’s popular title, Bella Magazine.

Bella is the classic magazine for the modern woman and each week delivers the most entertaining mix of daytime TV celebrity gossip, fashion, health, beauty and real life stories, it is currently number one in its market in full price copy sales. Readers of the magazine will now be able to access an online dating service via the magazine’s website at http://www.bellamagazine.co.uk/dating

Bella Dating will boast great features such as status updates and location searches so that members can find singles near to them and much more. A UK-based support team is also on hand via email or through a freephone number to help all members with any queries they have, big or small.

Helen Morris, Publisher of Bella comments:

“The decision came after the successful launch of ‘Take a Break’s Perfect Match’ last month. With an audited circulation of over 234,600 copy sales per week, Bella magazine’s dating service will tap into a loyal fanbase looking to build their own real-life romantic story. We will be promoting the service through adverts and features such as success stories in the magazine and through its existing social media channels. We look forward to working with the WhiteLabelDating.com team on developing another successful dating brand.”

Matthew Pitt, Operations Director at WhiteLabelDating.com, says:
“It’s great that the H Bauer team have decided to launch a dating service for highly loved title, Bella. We find that established magazine brands really convert well in the dating market as their readers feel confident with a brand that they know and trust. A perfect way of utilizing existing marketing channels to drive additional revenue, it’s always great to see the reader stories that have sprung from the dating site in print too.”

- ENDS -

About WhiteLabelDating.com
Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media, Dennis Publishing and PlentyMoreFish as partners. WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.

WhiteLabelDating.com is part of Global Personals Ltd. With annualised revenues of £36 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the 2011 and 2010 Deloitte Fast 50 and the Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010, highly ranked in The Sunday Times Virgin Fast Track 100 (2010, 2011) and the European Media Momentum Top 50 (2011, 2012). WhiteLabelDating.com has also won ‘Best Dating Software Provider’ for the last three years at the industry awards, iDate.

PR Contact:

Louisa Muhsin
press@whitelabeldating.com

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