2 May, 2017

Conversion rates on the White Label Dating platform continue to soar, increasing by +15% on the Mainstream network following key optimisation project

2nd May 2017, London: Conversion rates on the White Label Dating platform continue to soar, increasing by +15% on the Mainstream network following a key optimisation project designed to increase engagement, enhance the user experience and drive conversions.

The company undertook the project to merge their General and Mature niche networks after identifying the opportunity to increase engagement for the higher age range on the General network and for the lower age range on the Mature network. The goal was to enable a much greater pool of members to communicate with each other, enriching the user experience and increasing conversion.

The company merged the two networks in November 2016 and as a result, conversion has increased by +22% in the Mature age bracket. Conversion in the General age bracket has also improved, increasing by +13%, and members on the newly combined Mainstream network are benefitting from an enhanced user experience. As well as operating on different networks, White Label Dating also enable partners to launch sites across 100s of niches.

The company power fully-branded online dating sites for digital marketers, affiliates, entrepreneurs and media brands. With a network of over 1,000 partners, the multi-award winning platform operates across seven international territories including the UK, USA and Australia. The company has an industry leading team of 11 account managers and offers custom design resource and financial analysis for high revenue generating partners.

Steve Pammenter, CEO of White Label Dating, comments:

“We’re very pleased with the positive effect of the optimisation project on our engagement levels and conversion rates.

“The team at White Label Dating worked incredibly hard on this project and their hard work has paid off. We’ll continue to make improvements to further boost growth in these networks and improve the user experience for our members. In the meantime, now is a fantastic time to launch new sites on our Mainstream network to reap the benefit of our industry leading conversion rates. Get in touch on partners@whitelabeldating.com to discuss how to make more money from your dating traffic.”


About WhiteLabelDating.com

Launched in 2003, White Label Dating is a leading software as a service business that empowers brands, marketeers and affiliates to power their own branded online dating sites. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing.

Providing services for more than 1,000 partners and with 55 million registrations globally, White Label Dating operates across seven international territories including the UK, USA, Australia and South Africa.

White Label Dating is part of Venntro Media Group. Venntro is an alumni of the Tech City UK Future Fifty programme, a City A.M. Leap 100 company and was named one of LSE’s ‘1000 Companies to Inspire Britain’.

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