- To launch range of online dating sites for key radio brands -
Windsor, UK, 01 August 2011- WhiteLabelDating.com, the award-winning international leader in customer focused, flexible & scalable online dating systems, is pleased to announce a new partnership with radio company Guardian Media Group Radio.
The company is working with GMG Radio’s Smooth Radio to enable the national station, which provides a soulful mix of music to over 3 million listeners a week, to launch its own branded dating service at SmoothRadioDating.co.uk. The service is one of a number of direct retail services being launched, via the station’s website, for listeners to Smooth and its sister Real Radio network.
WhiteLabelDating.com, a subsidiary of Global Personals Ltd, is a UK-based software company that enables a variety of partners to set up their own-branded, online dating sites. WhiteLabelDating.com’s services include the provision of the back-end system requirements, software, billing and customer support. Matthew Pitt, Operations Director, comments:
“We are delighted to be partnering with GMG Radio. SmoothRadioDating.co.uk provides a great example of how our services help clients extend their brand offering to consumers whilst generating a new source of revenue. We look forward to a continued relationship with the GMG Radio team.”
Richard Lucas, Group Head of Digital at GMG Radio, adds:
“Smooth Radio Dating is the first of a number of direct retail product and service streams we are introducing onto our websites. They will provide listeners with added content that our research shows there will be a high level of interest in and engagement with and opportunities for new commercial partnerships.”
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Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, FHM, Cosmopolitan, and PlentyMoreFish as users.
WhiteLabelDating.com is part of Global Personals Ltd that has received a collection of accolades including fastest growing company in the South East (UK), ranked 8th in the Deloitte Technology Fast 50, placed 19th in the Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010 and highly ranked in The Sunday Times Virgin Fast Track 100 and the European Media Momentum Top 50, 2011. WhiteLabelDating.com has also won 'Best Software Provider' and 'Best Affiliate Program' at the 2011 industry awards, iDate.
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