Owned by Bauer Media (who already have an established dating portfolio with WhiteLabelDating.com for a selection of key magazine and radio brands), KerrangDating.co.uk aims to provide their loyal listeners with the perfect place to meet like-minded singles.
The West Midlands No.1 rock station launched in June 2004 broadcasting on 105.2FM. Kerrang! 105.2 has won many awards in its time, from Media Brand Of The Year to Station Of The Year, taking away 21 awards in its launch year alone. The radio brand takes its passion for a true alternative to pop music from Kerrang! magazine, yet with a more mainstream music policy in order to appeal to a larger audience. KerrangDating.co.uk will be promoted through a series of on air campaigns and through the Kerrang! Radio website.
KerrangDating.co.uk will be powered by WhiteLabelDating.com, the UK’s leading online dating provider and a subsidiary of Global Personals Limited, a software company that enables partners to set up their own branded, online dating sites. Steve Pammenter, Co-Founder and Director of Partnerships, comments:
“We are really pleased to welcome the Kerrang! Radio team to our platform. The highly recognised rock brand has a very strong fanbase and we’re looking forward to building a dating brand that is as successful as the station. Bauer Media’s collection of dating websites perform incredibly well so the team look forward to hearing from the first couple who have met on KerrangDating.co.uk!”
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Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, FHM, Cosmopolitan, and PlentyMoreFish as users.
WhiteLabelDating.com is part of Global Personals Ltd that has received a collection of accolades including fastest growing company in the South East (UK), ranked 8th in the Deloitte Technology Fast 50, placed 19th in the Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010 and highly ranked in The Sunday Times Virgin Fast Track 100 and the European Media Momentum Top 50, 2011. WhiteLabelDating.com has also won 'Best Software Provider' + 'Best Affiliate Program' at the 2011 industry awards, iDate.
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