17 February, 2015

Los Angeles News Group choose White Label Dating® as strategic partner to grow digital revenues

Windsor/London February 17, 2015: Los Angeles News Group, publisher of nine local publications, has chosen White Label Dating to power a new portfolio of branded dating sites in order to monetize their weekly readership of nearly 450,000.

Los Angeles News Group launched their inaugural dating sites under the brand Love Clicks for audiences of recognisable local newspapers, Press-Telegram and Daily Breeze. The group has an established portfolio of local and regional newspapers, both on and offline.

With a reputation as premier providers of local news, the newspaper group achieve est. 17.7 million page views monthly from their brand-loyal following. Love Clicks Press-Telegram and Love Clicks Daily Breeze will present the groups’ readers with a seamless extension of the established print and digital offerings, ensuring maximum monetization of their growing audiences.

As the latest media publisher to use the White Label Dating platform to launch a valuable revenue stream, Los Angeles News Group will join The Independent, Bauer Media and The San Diego City Beat as White Label Dating partners. Online dating is now the largest third-party revenue stream for a number of White Label Dating partners.

White Label Dating is home to a global network of over 1,700 international partners, with the largest portfolio of media partners in the dating industry. With a clear focus on expanding the US arm of their global business, White Label Dating recently welcomed their 40 millionth member and have  paid out over to partners $156 million to date. The software provider takes care of the dating software, payment processing, customer support and hosting infrastructure, while partners simply concentrate on marketing and driving traffic to their dating site.

Paul Ingegneri, General Manager of the Daily Breeze and Press-Telegram, two metro newspapers that are part of the Los Angeles News Group, said:

“Whenever we’re looking at new ways to generate revenue, it’s also important to us that any brand extension channel we choose also adds value to our readers. Our readership are highly engaged and so it’s essential that any product we offer them not only fits seamlessly into our brand but also is of the highest possible quality. Having seen how successfully White Label Dating has worked with media publishers to extend their digital offering before, we have no doubt that this will be a long and profitable partnership.”

Steve Pammenter, COO and co-founder of White Label Dating said:

We’re delighted to welcome Los Angeles News Group to the White Label Dating network this week. Launching just before Valentine’s Day, the Group are well placed to begin to generate high levels of revenue from their new dating extension right away, capitalizing on one of the busiest times of the year for online dating. With expert guidance and support from our industry-leading account management team, I have no doubt that Love Clicks will add real value to publications in the Los Angeles News Group portfolio in terms of branding and revenue.

All dating markets are different, and the US is no exception. We’re still only seeing the beginning of the success that our US publishing partners can achieve. We expect them to see the same major financial rewards that the established publishers we work with in the UK achieve from an online dating extension and we look forward to a long and profitable partnership with Los Angeles News Group.

-ENDS-

About White Label Dating®

Launched in 2003, White Label Dating provide award-winning dating software and services for brands and individuals worldwide, enabling them to launch their own fully branded dating sites with no set-up costs. Powering +25,000 sites for over 1,700 international partners, White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. Current media partners include The Independent, Evening Standard, Bauer Media and Trinity Mirror.

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