31 January, 2014

White Label Dating® software and services provider see record growth thanks to high-performing partners

Windsor/ London, 31 January 2014: The multi-award winning White Label Dating® software and services provider to the dating industry today announce record growth in the past year.

One of the largest privately owned online dating businesses worldwide, White Label Dating software and services provider power over 13,000 sites across seven territories. Over one million members join sites on their network each month thanks to the expertise of the company’s network of over 1,700 international partners.

With a growth rate of almost 600% over the past five years, the company attributes its success to the fast adoption of new trends by partners. As early adopters, the network has seen mobile traffic increase by over 1038% in the last two years, after the company’s almost 50 strong in-house development team dedicated extensive resource to continual enhancements of the platform’s mobile functionality and user experience.

White Label Dating software and services provider offer partners the technology, infrastructure, customer care and industry-leading account management, whilst partners are responsible for driving traffic and marketing their sites. A selection of the company’s top revenue generating partners were recognised in the top 10 dominant voices to have a share of Natural Search and Paid Search listings in the online dating sector, in new research from Greenlight.

Steve Pammenter, COO and Co-founder of White Label Dating software and services provider commented;

Our partners truly are the driving force behind White Label Dating. Dating continues to be a competitive marketplace, with over 700,000 Google searches for online dating services in December 2013 alone. Our rapid growth and sustained profitability is a testament to the unstoppable force of the partnership between our account management team and their partners.

The facts speak for themselves - our revenues and the recognition of our partners in the Greenlight report demonstrate the impact that marketing excellence and harnessing the power of search can have on a business. We look forward to seeing further accelerated growth and building even stronger relationships with our partners in 2014.

About White Label Dating®

White Label Dating® software and services provider launched in 2003 and is a multi-award winning dating platform, powering 13,000+ dating sites internationally for webmasters, affiliates and publishers. Voted No.1 dating platform (2010, 2011, 2012), the hosted 'out-of-the-box' dating application allows you to create your own dating brand and site portfolio, complete with pre-populated membership database that can be targeted by niche.

The company provides the technology, membership database, payment processing, customer support, hosting infrastructure and much more. We operate in all major English speaking dating markets globally and our partners benefit from up to 65% of initial and recurring sales and lifetime revenues up to $130.

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