22 March 2016, London: White Label Dating experienced its highest growth day on record across its USA division on Sunday 13th March with a 21.7% increase in new paying subscribers. USA conversion rates have been climbing since January, resulting in a 67.6% increase in total revenue.
Growth can be accredited to heavy investment in the territory with a strategic focus on the highest performing niches. The USA division is now the company’s fastest growing territory.
White Label Dating powers services for 50 million members across all major English-speaking territories. The award-winning platform allows media brands, affiliates and entrepreneurs to power their own branded dating sites and currently has a network of over 1,700 international partners. USA partners include Alaska Dispatch News, San Diego City Beat, Los Angeles Newspaper Group and Paranormal Date.
Steve Pammenter, COO of White Label Dating, comments:
“Seeing such strong growth outside of online dating’s busiest season is highly encouraging. Our decision to expand into the US was a strategic one - it’s online dating’s biggest market so the opportunity for us is huge. We’re thrilled that this is now our fastest growing territory.
“Sunday 13th March was a record high for us and I’m confident that our high converting platform will continue to beat more records highs throughout the year.”
*All figures are in comparison to the average day in 2015.
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Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.
WhiteLabelDating.com is part of Venntro Media Group. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2014), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2014) and the European Media Momentum Top 50 (2011- 2014).