22 March, 2013

WhiteLabelDating.com hit record number of sites

- Leading white label dating provider launch their 10,000th site following international expansion -

London/Windsor, UK, 22 March 2013: WhiteLabelDating.com, the award-winning dating software and services provider, today announce the launch of their 10,000th site on the platform, marking a significant milestone as they enter the second half of their financial year.

WhiteLabelDating.com, named Best Dating Software Provider for three consecutive years at iDate (2010-12), set site number 10,000 live shortly after welcoming their 20 millionth member on Valentine’s Day.

This follows the implementation of a number of consumer-focused technical advancements, aimed at further enhancing the members’ user experience. WhiteLabelDating.com, home to an in-house development team of over 40, actioned a number of initiatives to improve the profile search facility. The platform has recently launched a ‘profile wizard’ to great success, increasing user engagement by over 400% across all 10,000 sites.

Co-founder and COO of WhiteLabelDating.com, Steve Pammenter, said of the achievement, “10,000 sites is a big milestone for us. We’ve experienced steady growth since day one; our unique selling point has always been, and will continue to be, a market leading Account Management team with impeccable knowledge of the dating industry. Their unrivalled expertise has driven our international expansion, successfully leading our partners through new site launches in a number of territories.

“We owe our international success to the team’s ability to navigate niche dating markets so effectively. Our entry to the Australian market has been particularly successful; the demand for Mature dating sites in Australia is up +180% year-on-year and WhiteLabelDating.com partners are truly leading the way in the Mature niche, taking ownership of 4 out of the 5 top Mature dating sites in Australia.* As we further widen our reach across even greater international horizons, we look forward to hitting even more milestones in the coming months.”

*Source: Experian Hitwise Data - W/E 29/02/12

- ENDS -

About WhiteLabelDating.com

Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.

WhiteLabelDating.com is part of Global Personals Ltd. With annualised revenues of £46 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and  Deloitte Technology Fast 500 EMEA (2010-2012), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2012) and the European Media Momentum Top 50 (2011- 2012). WhiteLabelDating.com has also won ‘Best Dating Software Provider’ for three consecutive years (2010-2012) at the industry awards, iDate.

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