12 June, 2012

WhiteLabelDating.com Scoops Deals with Three more Established Media Brands

Windsor, UK, 6 June 2012 – WhiteLabelDating.com the online dating software and services provider, welcomes a collection of new media signings to its platform this June, including The London Evening Standard, UTV Media and Take a Break.

The Evening Standard has recently launched their new dating brand ‘ES Dating’ using the WhiteLabelDating.com platform. Sister title The Independent partnered with WhiteLabelDating.com in October 2010 and has seen high levels of revenue and new member growth. Looking to rationalise the number of 3rd party providers both the Evening Standard and The Independent are working with across their portfolio of sites, the obvious solution was to consolidate both dating propositions into the WhiteLabelDating.com platform.

UTV Media will be rolling out dating sites using the WhiteLabelDating.com platform for a selection of key radio brands including Juice FM, The Pulse, Peak FM and The Wave. The dating sites will be promoted through a series of on-air adverts plus show sponsorships and will be accessible through each station website.

Take a Break, part of H Bauer, will be launching dating site ‘Take a Break’s Perfect Match’ in June that will be promoted in the magazine on 14 June. The brand plans to feature success stories and testimonials in the future and is working on an advertising campaign for the magazine.

WhiteLabelDating.com will provide all of the back-end requirements such as the dating software, payment processing, customer support and hosting infrastructure. Steve Pammenter, COO of WhiteLabelDating.com comments:

“We find that newspaper, magazine and radio brands work really well on the platform - it’s a natural way to monetise existing traffic and the members are always very loyal to the brands. They quickly convert into full paying memberships and have high lifetime values. By utilising their existing channels, we look forward to working with the teams at UTV Media, Evening Standard and H Bauer, providing a great experience for their future members.”

- ENDS -

About WhiteLabelDating.com

Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, NatMags, Bauer Media and PlentyMoreFish as partners. WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.

WhiteLabelDating.com is part of Global Personals Ltd. With annualised revenues of £36 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the 2011 and 2010 Deloitte Fast 50 and the Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010, highly ranked in The Sunday Times Virgin Fast Track 100 (2010, 2011) and the European Media Momentum Top 50, 2011. WhiteLabelDating.com has also won ‘Best Dating Software Provider’ for the last three years at the industry awards, iDate.

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