16 December, 2019

Maximise the festive opportunities with Social Media

Recently we shared our tips and tricks on how to prepare for the natural uplift in traffic at the busiest time of the year for online dating. With all that extra traffic heading to your site, it pays to offer potential members something special when it comes to your marketing campaigns. Read on for social  media marketing tips this Christmas...

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Plan and prepare compelling content

Have your content ready to post over the festive period. Keep this original, engaging and most importantly shareable. Creating seasonal and engaging content that is shareable will give you maximum coverage with higher chances of increasing your click-through rate (CTR). 

Christmas can be a lonely time of the year for singles, so you will want to create posts such as “Surviving the holiday season as a singleton” or “How to find love in the New Year”. Engage users by reminding them that there is someone out there for them and they could be on your site! Your customers will be within your reach more than ever before, so take advantage of this opportunity to build a relationship with them.

Not only is Christmas an ideal time to introduce your online dating sites to potential members, but it’s also the perfect reason to reconnect with existing members. With fantastic offers and free read opportunities available on the platform, not only will this give you great content to market but it will excite existing members and entice potential members. It also means that when you see peaks in your revenues, you can understand exactly where it’s coming from and know what your members respond well to.

Speak to your Partner Manager and find out how we’re keeping members engaged over the Christmas period.

Stay social

It’s essential that your brand is visible online. This involves producing relevant content and posting it on the right platform, listening in on conversations and joining in where appropriate.

Plan your social activities ahead of time, schedule posts and make sure that you use social media as a tool to work in harmony with your traditional forms of marketing so that essentially, the conversation never stops. With so many social media management tools on the market, you can schedule all of your posts and tweets to fire off automatically at specific times on specific days so you can focus on your organic and paid search campaigns.

Although audience engagement tends to drop around Christmas Day as people neglect online channels in favour of spending time with their family, from boxing day we see a huge spike in engagement. The natural uplift in traffic runs through to the end of January. Last year our UK Mainstream network saw a +36% increase in registrations from December 2018 to January 2019, resulting in a massive +21% increase in new subscription revenues for our partners. The UK also saw a huge +11.5% increase in re-initial revenue from a +10% boost in members re-upgrading as a result of our New Year engagement campaigns. Make the most of this by upping the ante with the volume of content you post.  

If you have any questions about preparing your Christmas campaigns or creating engaging social media and blog content, get in touch with your partner manager today or reach out to partnersupport@whitelabeldating.com

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