Berkshire, 14th August 2020: WhiteLabelDating.com sees a massive 66% increase in new paying subscribers in August, versus the start of lockdown.
WhiteLabelDating.com, the award-winning dating SaaS platform, has seen record-breaking new subscribers throughout lockdown. The volume of dating site members converting free memberships to paid subscriptions increased by 66% at a daily rate, versus March 2020. Whilst many businesses have been ravaged by Covid-19, the market-leaders in online white label dating solutions and its partners experienced impressive growth as they connected millions of singles online in a time of crisis.
This increase has been seen across all networks and all supported territories. Notable increases were seen in the USA, with a +50% increase in new registrations over this period and an incredible +100% increase in new subscription revenues. The Company continues to enhance it’s award-winning product with brand new features, including monetisation tools and advanced reporting.
As a result of this phenomenal performance, the Company has seen a considerable increase of new sites in the USA, as partners’ report a +15% increase in yield per registration since March.
Dating affiliates and online marketers worldwide are investing in the Company’s USA network as they near the launch of enhanced geographical and niche targeting. This allows for lower acquisition costs and increased return on investment in a less competitive hyper-niched dating market.
Co-CEO Steve Pammenter comments:
“The WLD platform is recognised by the industry as the best performing dating platform for English-speaking markets. We’re excited to be growing our networks and expanding further into the world of niche dating. Being able to offer our partners hyper-local and hyper-niche combinations to target will be pivotal for success in the USA, due to the extensive land mass and interest ranges.
To get our partners ahead of the game we’re working to further and rapidly populate the USA, as well as others networks. With a considerable 7-figure marketing investment from White Label Dating, our partners are confident in achieving growth across the pond with minimal effort on their part. We’re excited to power and support the journey.”
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About White Label Dating
Launched in 2003, White Label Dating is a leading software as a service business that empowers brands, marketers and affiliates to power their own branded online dating sites. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing.
Providing services for thousands of partners and with over 75 million registrations to date globally, White Label Dating operates across seven international territories including the UK, USA, Australia and South Africa.
White Label Dating is part of Venntro Media Group. Venntro is an alumni of the Tech City UK Future Fifty programme, a City A.M. Leap 100 company and was named one of LSE’s ‘1000 Companies to Inspire Britain’.