15 July, 2020

The Inside Track - July 2020

Welcome to White Label Dating's Inside Track

The Inside Track is an exclusive video series brought to you straight from the team at White Label Dating. Each month we’ll be sharing the hottest new updates from our award-winning platform, that will help our partners to profitably grow their businesses and maximise their return on investment. We also outline exciting new opportunities, whether this be new territories, new niches or new acquisition sources.

What to expect in this month's Inside Track

July’s instalment of the Inside Track is not one to miss! Our Head of White Label Dating, Seb, talks about how we've managed to double our casual same-day conversion rate in the USA. He gives more insight into how you can take advantage of this growing network, following the launch of a new native payment processor earlier this year and optimisations to our billing processes, allowing us to capture revenues more effectively from payments across all devices and browsers.

Dave, our Chief Revenue Officer, follows with the fantastic results of our brand new cross-sell tool. The tool has already grown our partners' return on investment for each registration they drive to their dating sites by up to 25%, since the tool launched two weeks ago. This is expected to grow as longer-tail conversions take place in the months to come. All of which enables our partners to bid more aggressively in online auctions when acquiring registrations for their dating sites, for example, through Google and Bing. The new cross sell tool is also forming a major part of our network niching project to support the population of the new networks that we are building.

By listening this month, you'll also find out exactly when you can gain access to our brand new Dating Dashboard. The Dashboard is set to replace the Partner Portal and will be completely self-serve, offer a number of new features, including AI recommendations to help you grow your campaigns and ROI forecasting to help your more profitably plan your spend.

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