19th February 2021, Berkshire: Data shows how virtual online video dating is thriving during COVID-19 pandemic as dating SaaS platform, WhiteLabelDating.com, sees a spike in new paying subscribers following the launch of Voice and Video Calling
Award-winning dating SaaS platform, WhiteLabelDating.com, facilitated a large number of video connections since the launch of the new feature in beta on 29th January. The Company launched Voice and Video Calling in full, internationally, in early February.
The Company and its partners have seen a +42% increase in new paying subscribers across their mainstream dating brands and an impressive +59% increase in new subscribers across their casual dating brands.
Video calls can be made by paying subscribers, with free users being able to receive calls once a message has been exchanged. White Label Dating said that the new feature needed to put members’ interests and safety first.
Ross Williams, CEO and Co Founder of White Label Dating, comments, “Launching Video Calling across White Label Dating has been transformative. For the first time I can recall, business performance in February has been stronger than January - the industry's peak season.
“We’re uniquely placed in the white label dating industry to be able to offer this calling functionality due to the industry-leading gender ratios on our platform. The results are speaking for themselves”.Comparison data can be found at resources.whitelabeldating.com/video-calling-launches-across-wld