4 December, 2019

White Label Dating Sees +94% Increase In New Member Subscriptions

WhiteLabelDating.com Sees +94% Increase In New Member Subscriptions On Black Friday Contributing To Largest Growth in Paying Subscribers On The WLD Platform Since 2017.

Berkshire, 4th December 2019: WhiteLabelDating.com sees impressive +94% increase in new subscribers on Black Friday contributing to the largest positive net change the company has seen since 2017.

WhiteLabelDating.com, the award-winning dating SaaS platform, has seen record-breaking new subscribers from their recent Black Friday offer. The company saw a massive +94% increase in new members upgrading their subscriptions and a huge +79% increase in returning members re-upgrading their subscriptions. The comparison period, the previous Friday, also promoted offers both via email as well as on-site demonstrating further the impressive nature of the growth figures over the Black Friday weekend. 

This increase was seen across both their Mainstream and Casual networks. The notable increase resulted from the company’s proactive approach to optimising a comprehensive engagement schedule to engage the database and grow revenues for their partnerships with no additional cost to their partners.

Complemented by the company’s growth resulting directly from the Black Friday weekend, the WLD platform has also seen a boost in traffic in recent weeks and months following the successful launch of their SEO tool. The tool aims to strengthen their partners organic positioning within search engines for specific high volume keywords, as well as create a wealth of location specific pages for their partners, for free. 

Another tool launched by the market-leaders comes in the form on Postback Tracking for Google. This supports their partners with visibility of real-time revenue generation for campaigns directly within Google as all subscription revenues are posted back to the source to provide accurate return on investment and life-time value figures.

Co-CEO Steve Pammenter comments:

“The WLD platform is recognised by the industry as the best performing dating platform for English-speaking markets. Our dedicated customer engagement team work tirelessly to prepare and execute highly converting email and on-site campaigns to boost our partners revenues every week. This teamed with the launch of postback tracking in November has already proved pivotal in ensuring our partners are maximising profits during online dating’s peak period.”

- ENDS - 


About White Label Dating

Launched in 2003, White Label Dating is a leading software as a service business that empowers brands, marketers and affiliates to power their own branded online dating sites. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing.

Providing services for more than 1,000 partners and with 55 million registrations globally, White Label Dating operates across seven international territories including the UK, USA, Australia and South Africa.

White Label Dating is part of Venntro Media Group. Venntro is an alumni of the Tech City UK Future Fifty programme, a City A.M. Leap 100 company and was named one of LSE’s ‘1000 Companies to Inspire Britain’.

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