21st September 2021, Berkshire: Starting today, award-winning dating SaaS platform, WhiteLabelDating.com, allows members to upload video content to their dating profiles to help users authentically express themselves.
According to the leading social discovery company, video content is an increasingly sought-after medium for most social networking users and this is no different for daters using online dating sites.
Traditional dating profiles tend to only highlight a user's most polished photos and can hide the unfiltered personalities of members. Using video profiles, White Label Dating has given users the opportunity to share their true selves much more authentically. To enhance their profiles, users are able to upload unlimited 60 seconds videos.
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Img 1: Members can now add videos to their profiles via mobile and desktop devices.
The launch of video profiles follows the success of the Company’s newest ‘video stories’ feature which surpassed one million story views last week.
The Company is confident that the new, increased levels of video content across their platform will considerably boost engagement. This is proven to be positively correlated with increases in new paying subscribers for the company’s partners, helping to increase campaign performance and ROI.
Ross Williams, CEO of White Label Dating, comments, “We exist to give all people the freedom to belong, to connect with others, to share their passions and be accepted in a safe, trusted environment.
“After introducing video calling to the White Label Dating platform back in February we soon learned that video content was the pandemic trend that’s here to stay. Members want to be able to share information about themselves, and learn more about others, via authentic video content.
“We’ve implemented video profiles to help our users connect, engage and share within tolerant, inclusive communities that help people live their happily ever now.”
To learn more about White Label Dating's product releases contact partners@whitelabeldating.com.
